Whole Travel have just been launched, they claim to be the first online travel site to provide their users with the Blue Sky search functionality, this helps users to search out some of the world’s most fantastic places, but with an eco friendly point of view.

 Whole Travel’s features include:

Blue Sky Search – Users are encouraged to search for experiences such as “organic coffee farm” and “Remote Mountain Trekking” instead of being constrained by traditional criteria such as dates and locations, allowing discovery of new opportunities.

Sustainability – All of our 4,000 resorts are sustainable, with a simple and clear evaluation system used to rank each on a 1-5 scale. The ranking system, Whole Ranking®, looks at four categories: environmental practices, economic management, social and cultural support, and customer interaction.

Visual Navigation – Users can browse more than 20,000 photos for inspiration as they narrow down their searches and find the ideal trip.

One-stop-shop – Users can find everything from resorts and hotels, flights, travel guides, expert blogs and customer reviews at WholeTravel.com.

Source [Travolution]