May 9, 2008
Companies Using Eco-friendly as a Marketing Tool
Effective business practices today need the proper updates as far as latest trends in marketing and promotion is concerned. Among the leading indicators that can really boost the popularity of most companies and manufacturers today is adding that green certification and awareness that everyone is going crazy about.
Let us face it. Even if there are no real green benefits in products, companies will always use it as a flagship to make a sale. Some may call it cheating but as long as it works then why not? But bear in mind, things have weird ways of getting back at you, especially if you are using a technique that is meant to cheat your customers.
Consumers are also wary of corporate motivations for trumpeting green policies and initiatives, with 35% saying they think companies sponsor green initiatives for marketing purposes. According to TNS, this skeptical group includes a high proportion of highly educated, Internet-savvy, high-income males on both coasts.
(Source) Marketing Daily
Filed by Brian Yalung at May 9th, 2008 on 10:38 am
under Business, Consumerism, Fair Trade, stores | No comments
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