Bright Automotive is busy developing their own version of plug-in hybrid electric vehicle (PHEV) that will achieve 100 mpg for the average customer. Also, the name has been finally revealed. The car will be called the IDEA. A concept version of the IDEA will be shown to the public for the first time on April 21, 2009 on Capitol Hill in Washington, DC.

“We named our first vehicle the IDEA because of the role it will play in helping revolutionize American transportation and moving the country toward a more secure and sustainable energy future,” said John Waters, CEO and President of Bright Automotive. “We know it is possible to achieve dramatic, breakthrough fuel efficiency and deliver tremendous customer value. This is the compelling idea that drives our company and it is fully captured in our first vehicle.”

Bright Automotive (www.brightautomotive.com) has the most experienced PHEV, hybrid and electric vehicle team in the industry. Waters developed the battery pack for General Motors’ first production electric vehicle, the EV1, and other company executives and engineers have spent years working for major auto manufacturers and suppliers. Bright Automotive will begin high volume production by the end of 2012 – with an annual run rate of 50,000 units. To produce its vehicle, the company plans to create over 5,000 jobs by 2013.

(Source) Press