It looks like the marketing for the Toyota Prius goes full blast as Toyota partners with Gas Station TV to promote the said vehicle along with updates surrounding the car industry today. Among the highlights include fuel pump prices and fluctuations which will certainly be helpful for motorists today.

“Our Prius customers are very involved in their communities,” said Kim McCullough, corporate manager of marketing communications for Toyota. “For the launch of the third-generation Prius, we wanted to give them an innovative tool to help promote the philanthropic and community events they’re passionate about.”

The Prius Neighborhood 30-second TV segments and consumer-generated local event segments will be watched by more than one million unique drivers a day. Complementing the Prius Neighborhood content segment, Toyota will run 15-second Prius spots and other Prius content.

Hence for aspiring Toyota Prius owners, here is a chance for you to know more about the much heralded vehicle. This and of course being updated on the latest in the motoring scene promises to be a reasonable TV program to watch!

(Source) Press