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Ford Finally Goes Green

by erin on Wednesday, May 23rd, 2007

Ford is one car company that has been lagging behind the green game. However, Ford has made steps in the past few days to change this. Ford is planning on participating in the London celebrations of World Environment Day on June 5th.

ford.jpg


Paddock Talk
writes

A Ford hydrogen-powered Fuel Cell Vehicle (FCV) will be the centrepiece of the blue oval’s line up crossing the Trafalgar Square finish line. The Ford Explorer FCV prototype will be Europe’s first glimpse of the latest North America-developed fuel cell system achieving a range of 350 miles on the zero-emission fuel.

Accompanying the advanced-technology FCV will be Ford Focus Flexifuel cars, representing low-carbon models that are on sale now.

Roelant de Waard, Ford of Britain chairman, said: “Ford and rally organisers Revolve are closely aligned in promoting sustainable transport solutions such as FCVs, hydrogen, biofuels and other options. This rally will deepen the understanding of greener motoring – not least among the welcoming party of politicians at Trafalgar Square.”

Coming to the UK from Ford’s Advanced Vehicle Research Centre in Aachen, Germany, the FCV will be driven on the rally by motoring journalist and event supporter Quentin Willson. The Aachen Research Centre is currently running the vehicle as part of its participation in Germany’s fuel cell vehicle test programme, which includes real-world testing in Berlin where a pilot hydrogen refuelling infrastructure operates.

This is all great and good, but isn’t Ford an American company? Why launch their green campaign an ocean away?

via Paddock Talk
image via pistonheads

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