Burning rubber is something that is being hit these days especially when it comes to the rubber used in producing tires. In the process, such an issue is typified at the quality and how long tires last. Michellin Tires for its part has started producing Latitude Tour Tires to provide a longer lasting use as well as making sure that fuel efficiency is solicited from smoother driving.

“Designing a tire to match the unique characteristics of a crossover vehicle was a welcomed challenge,” said John M. Soule, light-truck brand category manager, Michelin Americas Small Tires. “Many people buy these vehicles because they are typically more fuel efficient and comfortable than an SUV, yet they still demand truck-like strength and versatility. The Latitude Tour tire compliments these features perfectly and also adds fuel-efficiency benefits and class-leading performance in other key areas, including tread life.” 

(Source) Auto Channel

If you are planning to buy a new set of tires, check out the Latitude Tour Tires of Michellin. It may be more logical to buy these days.