Polk Solution for Vehicle Eligibility on Cash for Clunkers Program Released
Polk saves you the trouble of finding out if your car is qualified under the latest “Cash for Clunker” program with their new solution. Polk’s new custom solution is a predictive model created by taking into account a vehicle’s age, category, current market value and EPA combined fuel economy. It enables focused targeting of consumers most likely to qualify for the Cash for Clunkers program.
“Polk has followed the Cash for Clunkers concept since it was introduced and has created a robust resource to help our customers target qualifying households that may benefit from this government program. Ultimately, it’s about selling new vehicles,” said Lonnie Miller, director of industry analysis at Polk. “We forecast that the U.S. will see roughly 200,000 additional sales this year due to the Cash for Clunkers program.”
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(Source) Press
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