Today marks an important day for people planning to own the People’s Car, the Tata Nano. The much awaited booking finally kicks of today, set to go on until April 24. Indications are that there could be over four lakh bookings across the country. Sales of the booking forms, which began on April 1, extended to 30,000 locations across the country.

The booking amount for the base version, costing Rs 1.34 lakh (on road, Mumbai) is Rs 2,999 going up to Rs 3,499 and Rs 3,999 for the mid and top-end options with price tags of Rs 1.6 lakh and Rs 1.85 lakh.

The down-payment for the three versions is Rs 95,000, Rs 1.2 lakh and Rs 1.4 lakh respectively. The equated monthly instalments range from Rs 1,799 to Rs 2,975.

Possibly, one of the most attractive features of the Nano is that employees with an annual salary of Rs 75,000 are eligible for the booking process while this is Rs 1-lakh in the case of entrepreneurs.

The customer profile for the car is, therefore, expected to be quite diverse. Experts say that there will be a fair share of women who will be keen on graduating from gearless scooters to the safer confines of a car.

(Source) Hindu Business Times