Do you know the story of Adam Werbach? It is quite the story.

Adam Werbach was recently featured on the cover of Fast Company, and many are either with the innovative environmentalist or against him.

Why? Because Werbach has decided to join forces with big-box retailer Walmart and help them go green. Many are stating that this is not the way to advocate green living as Walmart is not known for its eco friendly practices.

Walmart is a HUGE conglomerate and it is a known fact that at that large a level, it is almost impossible for huge changes or even small changes to take place without a myriad of management approval. Not to mention that Walmart customers aren’t exactly eco conscious. How will Adam Werbach work his magic to make this behemoth company go green?

He is betting the ranch on the 1 million plus employees scattered across the globe, to become green evangelists. He figures if he can reach this demographic, the employees, he can also in time reach the customers.

Your turn, what do you think, can Adam Werbach reach this demographic, can he make Walmart become known as a socially-responsible company? Or is Walmart just using his  good name and eco-cred?