August 19, 2008
Aloe Vera Biodegradable Liquid Body Cleanser from Brad Pitt
It looks like Brad Pitt is dead serious in contributing towards the eco-friendly awareness efforts these days. He has added a new product endorsement to the fold, the Aloe Vera Biodegradable Liquid Body Cleanser, a venture to which he has partnered with cosmetics firm Kiehl.
The eco-friendly body wash will be priced at $16.95 to which the proceeds will be given to the JPF Eco Systems, a foundation created to support global environment initiatives that minimize the impact of products on the environment through well planned eco designs.
Aloe Vera Biodegradable Liquid Body Cleanser reportedly doesn’t contain parabens, sodium lauryl sulfate, sodium laureth sulfate or dyes. It instead boasts such natural ingredients, as aloe vera, coconut-derived cleansers and glycerin. The product is put in a food-grade, post-consumer recycled bottle. The body wash will be put on sale online and at Kiehl’s counters in department stores and boutiques starting from this coming October.
(Source) ACE Show Biz
Tags: aloe vera, body cleanser, body wash, boutiques, brad pitt, coconut, cosmetics firm, department stores, dyes, eco systems, global environment, glycerin, kiehl s, natural ingredients, product endorsement, sodium laureth sulfate, sodium lauryl
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[...] Brad won’t appear on the bottle, or in the ads. Happily, all proceeds will go straight to JPF Eco Systems, a new foundation created by Kiehl’s and Pitt to benefit global initiatives to "minimize [...]
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