May 23, 2007
Why Celebrities Drive Priuses
Ecorazzi wrote an interesting and informative article about why celebrities all drive Toyota Priuses. I’ll share some of it here with you.
Ecorazzi writes
According to an article in Fortune, what we suspected all along is actually the truth: Toyota is a very clever marketing machine. From the article,
“The Japanese juggernaut (which just surpassed GM in global sales to grab the No. 1 spot has a secret weapon: a small but powerful nonprofit organization, the Environmental Media Association. Based in Los Angeles, EMA is single-handedly responsible for getting droves of celebrities into Toyota hybrids. EMA also played a key role in placing the top execs at the major Hollywood agencies - William Morris, CAA, Endeavor, and ICM - behind the wheels of hybrids.”
Ah ha! It helps that EMA also has such influential individuals like Pierce Brosnan, Blythe Danner, Ted Turner, DJ A, and others on the 52-seat board. NBC Entertainment president and EMA director Kevin Reilly was not shy about the relationship saying, “Toyota’s been a good partner - they realized they needed to make hybrids sexy; we helped.” CEO of William Morris chimed in with a similar view, “Toyota was smart. The entertainment industry plays a leadership role in this country. It’s about being able to demonstrate good values.”
Interesting!!
To read the Ecorazzi article go here.
To read the Fortune article go here.
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