In June’s Issue of Interview magazine, there is an article on a-list stars under 30 to watch, and in this a-list are two up and coming eco-activists, Kelly Cox and Ben Jervey. Kelly, 25 years old, is listed for the work she is promoting through her site, ItsYourNature.org which is compelling and propelling that difficult to reach 18 to 34 year olds demographic to the Natural Resources Defense Council and she is doing with a hip and rockstar attitude. Kudos for Kelly.The other eco-activist under 30 profiled is New Yorker Ben, 28, who has published “The Big Green Apple-Your Guide To Eco-Friendly Living in New York City”

A green living guide for the younger set, he goes beyong the basics and succeeds in showing others how to minimize their carbon footprints and in the process has re-branded environmentalism for hipsters in his New York. Nice to see such young talent in the eco-sphere recognized. The book has received much praise and press, here is a recent review excerpt from grist.org, “happily, Jervey goes beyond mere shopping tips, packing Apple with divergent info — from a breakdown of the city’s recycling rules to a recipe for nontoxic toilet-bowl cleaner — that helps make it a go-to green-living guide for New Yorkers”.