Audi TDI is gearing up to help address the growing need for carbon emission issues with the announcement that they will donate $1 to The Nature Conservancy voluntary carbon offset program for every Facebook user who joins the cause.

The donation will directly benefit The Nature Conservancy voluntary carbon offset program, which features the Tensas River Basin as its first project. The Tensas River Basin Project counterbalances carbon emissions by reforesting private lands to capture and store carbon, as well as to restore critical habitats to native species.

Cracking down on the carbon emission issue may seem common these days as various groups and sectors are trying to do their part to address it. And with the intent to help restructure the dilapidating forests through the Nature Conservancy effort, Audi becomes another key player to try in the fight for a cleaner and greener community aside from its contribution towards the car industry.

“Our engineers are always innovating to reduce our vehicles’ carbon emissions, and we’ve taken a giant leap forward with the introduction of the Audi Q7 TDI clean diesel this year,” said Johan de Nysschen, President, Audi of America. “But our commitment doesn’t stop with our products; we want to promote reduced emissions through support of organizations like The Nature Conservancy, and also to spread the word about the benefits of reduced emissions.”

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(Source) Press