Anyone who can make a product from bamboo is going to be onto a winner. Bamboo is a super plant that grows like grass and yet has a consistency that that be woven into a soft yet tough thread. It is then made into garments and other products.
These towels are made from 100% bamboo thread this gives them some special qualities, like being anti bacterial, anti microbial, anti fungal, hypoallergenic and biodegradable. However, that does not take into consideration the softness. In fact, bamboo is so soft that it may have to be trimmed occasionally.
Source [Furniture Home Design]