Thin batteries that we normally use for most of the electronics and gadgets out in the market today are one of the most demanded needs and apparently the original name, Thin Batter Technologies, want to ensure people that they too are exhausting all eco-friendly efforts. Part of this is changing their name to Blue Spark mainly because the color blue is easily attached with sustainability and earth friendliness, signaling the mark of powering innovation with eco-friendly duties attached.
So for consumers and detractors who may question their eco-friendly practices, it all starts with the name. If that is not enough, they can always see for themselves and make the necessary eco-friendly audit to make sure that eco-friendly standards are indeed met.
“In today’s movement towards eco-friendly technology, Blue represents the sustainability and earth friendliness that is built into all of our printed battery products. Spark is the innovation that is realized by our customers to invent products never before possible with existing battery technology. Our firm’s commitment to ‘Powering Innovation’ provides the information and technical support necessary to stimulate new product concepts that are unachievable using any other power source technology – and then enables their realization by supporting applications from prototype through high-volume manufacturing.”
(Source) Market Watch