With all the recent headline attention on toy recalls, many of the big toy stores are thinking wisely and loading  their shelves with eco-friendly designed toys. Consumers are now trying to avoid the celebrated lead paint and globally dangerous toys of past,  which has simultaneously flung the doors open for eco-friendly toy manufacturers such as ImagiPlay.

Kids love toys. Kids live for toys. They are attracted to playthings like a fly to a light, although it eventually boils down to the colors, the features, and the child’s age. However, take into account the fact that the holiday season is just around the corner. Parents are more likely to consider safety first rather than glaring, bright colors and impressive features.

Millions of toys were recalled in 2007 because of worries about lead and other hazards. This year, big toy sellers have embraced stricter safety standards.

Some have gone even further. Touting “good green fun,” Toys “R” Us in March announced a line of “eco-friendly” toys, such as dolls made with organic cotton and an unpainted, battery-free wooden fire engine.

“When you see green toys at a place like Toys ‘R’ Us, you know it’s mainstream,” said Wendy Smolen, editorial director for Toy Wishes magazine.

(Source) AJC.com