Just found a neat review of our green blog, Keetsa on Max Gladwell.com, Max is not real. Well, there is no Max Gladwell, the blog is actually run by a Rob Reed. But who is Rob?

From his site:

Max Gladwell was founded and created by Rob Reed. Rob is a career journalist, entrepreneur, and marketing executive. Most recently, he’s been working on a Web 2.0 startup in the health & green living space. Previously, he helped to launch Conserv Fuel, LA’s first green filling station and the only source of E85 ethanol in Los Angeles. He managed marketing and communications for Willie Nelson’s BioWillie biodiesel brand, launched the Citizen’s School Bus initiative with Julia Roberts, and wrote The Way of the Snowboarder, a book on the history and people of snowboarding. Rob lives in Santa Monica, CA, with his wife and daughter.

Quite clever, i like it. Many book authors use a different name than their birth name, the practice is called using a pen name, ghostwriting, and/ or using an alias. You have to read his interview page, especially the part where Rob/Max answers this question:  MG: So where do you and Max Gladwell part ways? Too funny.

He writes on social media, with a tight focus on green social media. He profiles a variety of environment friendly websites, blogs, social networking tools, and the very popular web 2.0 space. Do pay him a visit.

As for the Keetsa profile, Max writes,

The range of content is tremendous. Truly something for everyone in the green world.

We are proud of our eco oriented blog, and we hope to continue to bring you green news in todays fast paced world. We also love it, when you send in tips and leave comments. Do check out Max’s blog.