July 24, 2008
Keetsa Blog Featured on Max Gladwell.com
Just found a neat review of our green blog, Keetsa on Max Gladwell.com, Max is not real. Well, there is no Max Gladwell, the blog is actually run by a Rob Reed. But who is Rob?
From his site:
Max Gladwell was founded and created by Rob Reed. Rob is a career journalist, entrepreneur, and marketing executive. Most recently, he’s been working on a Web 2.0 startup in the health & green living space. Previously, he helped to launch Conserv Fuel, LA’s first green filling station and the only source of E85 ethanol in Los Angeles. He managed marketing and communications for Willie Nelson’s BioWillie biodiesel brand, launched the Citizen’s School Bus initiative with Julia Roberts, and wrote The Way of the Snowboarder, a book on the history and people of snowboarding. Rob lives in Santa Monica, CA, with his wife and daughter.
Quite clever, i like it. Many book authors use a different name than their birth name, the practice is called using a pen name, ghostwriting, and/ or using an alias. You have to read his interview page, especially the part where Rob/Max answers this question: MG: So where do you and Max Gladwell part ways? Too funny.
He writes on social media, with a tight focus on green social media. He profiles a variety of environment friendly websites, blogs, social networking tools, and the very popular web 2.0 space. Do pay him a visit.
As for the Keetsa profile, Max writes,
The range of content is tremendous. Truly something for everyone in the green world.
We are proud of our eco oriented blog, and we hope to continue to bring you green news in todays fast paced world. We also love it, when you send in tips and leave comments. Do check out Max’s blog.
Related posts
Suggest A Site | Get Keetsa Daily via e-mail!
Max Gladwell is a blog. It’s a brand that happens to take the form of a name.
At the same time, there is a double or triple entendre: maximum gladness (happiness) and wellness. Or however you like to see it. The full name would actually be Maxwell Gladwell. We just liked how it sounded. We liked how it fit with social media and how we could build a unique mission and POV…the belief that the world’s problems can be solved, that social media and sustainability will be central to those solutions, and that entrepreneurs will ultimately lead the change.
So it’s not a pen name. Rob Reed is not Max Gladwell, nor vice versa. Rob’s name and byline have been in National Geographic Adventure, Outside, Men’s Journal, and other magazines, as well as on his book. He’s the founder of Max Gladwell as well as Max School Bus (http://www.maxschoolbus.com), which recently launched. So there is some method to the madness.
We were happy to feature Keetsa as the first “Better Know a Blogger” because you’ve done something really special with this and the eco mattress business. It’s something we advocate with many of our consulting clients, especially startups: lead with the blog. You can’t go wrong. So we’ll be using it as a reference.
P.S. Would love a spot on your blogroll
Comment by Max Gladwell — July 24, 2008 @ 5:43 pm