No other than consumers themselves have rejected the new eco-friendly packaging of SunChips. The reason? Well they were noisy!
While it seems odd to find how the bag was made in the first place, it seems that the irritating sounds are simply annoying for people who want to enjoy the contents of each SunChip bag. These new biodegradable bags were shifted to some months back, but apparently the design and construction of the whole packaging was just too much to bear.
According to USA Today, the SunChips bag will revert to its former self. The former bags, by the way, are not only not biodegradable but also can’t be recycled.
To quote the USA Today article, “The noise of the bag – due to an unusual molecular structure that makes the bag more rigid – has been compared to everything from lawnmowers to jet engines.”
In all, it seems that SunChips is in a bind. Do you go green or worry more on the incoming “greens” (money).