May 22, 2008
Even Cosmetics Have Become Green
Don’t look now but even the cosmetic companies have joined the mix as far as providing eco-friendly products for the wiser green consumers today. Much of the world today has been awed by these events of companies turning green.
It is not really about money but more of giving in to what consumers need and how to adopt the green standards that have been evidently clamored for by people who want to do their own part for the world’s environmental improvement.
“We’ve been seeing the ‘green’ movement everywhere,” said Taya Tomasello, Mintel’s senior beauty analyst. “It’s now moving over to beauty and personal care. [Consumers] were asking for it and manufacturers are responding.”
The most common claim made by marketers of beauty products in the U.S. is that they’re cruelty-free. About 1,600 products were introduced with such a claim last year, per Mintel, London.
(Source) Brandweek
Tags: beauty products, cosmetic companies, Cosmetics, eco-friendly-products, environmental improvement, green consumers, marketers, money, personal care
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