It looks like Heineken has jumped into the eco-friendly bandwagon. However, if you think that it is about beer, you can forget it. Though it wasn’t mentioned, these new Heineken eco-friendly tote bags may be a form of giveaways unless Heineken has shifted its attention towards the women’s fashion industry. If you want to know the connection, these tote bags were made from non-recyclable scraps of old Heineken billboards which are now useful as far as women shopping is concerned. This is a complete turnaround from the way that Heineken has been using ads with women on the raw end eh?
(Source) The Frisky