Amazon is known as a big box online retailer, but it is also an innovator. It has revolutionized how we shop, how we view net purchases, and most recently how we view reading.

Reading is an old past time and when you mix it with new technology you get big changes. The latest tech in reading is ebook readers. These are small (hand size) portable electronic readers that hold vast amounts of memory and are also quite environmentally friendly.

The Advent of The Portable Ebook Reader

The most well known ebook reader on the market is the Kindle, an innovation from Amazon. The Kindle essentially does away with the paper book paper magazine and newspaper. The idea behind the Kindle is to make it easy to tote around not one not two, but many volumes of non-paper reading material.

With the Kindle (and other ebook readers) there is no need for paper, no need for the shipment of books, and no need for the energy needed to make the books. Out of those three eco hazards, the transport and shipment of books is probably the most fossil-fuel burning activity there is within the book publishing industry. So there definitely is a trend toward electronic means of reading.

To green your reading get an ebook reader and do away with paper intensive books. Not only can you access best sellers and top magazines on a Kindle, you can access top blogs and lots of other reading products.

I recently read that 2009 is the year of the ebook, so keep an eye out for the BIG ebook pandemonium.