Hyundai’s Blue Strategy for Green
We normally hear of green strategies when it comes to tagging products and services towards an eco-friendly environment. But for Hyundai Motors, changing the whole process wouldn’t hurt. Their new program called the Blue Strategy, is aimed at their clean cars obviously referring towards lessening the greenhouse gas issues and gas emissions that have been harming our environment today.
Their new line of cars, significantly themed in blue in relation to the Blue Strategy program, represents a clean image to carry expressions as blue sky and blue sea. Not a bad approach towards a different approach in preaching the green standards direly needed by a dilapidating world we live in at the moment.
Hyundai Motor first introduced a car with the trade name “blue’’ at the Frankfurt Motor Show last September — a concept fuel-cell vehicle with the name “i-Blue.’’
Hyundai Motor, which forms the world’s sixth-largest automotive group with its affiliate Kia Motors, set up global environment management in 2003 to develop hybrid and fuel-cell cars as well as vehicles with high fuel efficiency.
Hyundai-Kia Automotive Group also set up a research center in 2005 for the development of eco-friendly vehicles. And the i-Blue, which was the result of such efforts, featured the group’s latest in-house developed fuel cell stack.
(Source) The Korea Times
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