Using your hair as a guinea pig of sorts is not something the average celebrity would be pretty much excited about but not actress Kate Hudson. Using her drive to help the eco-friendly cause, she and her hair stylist, David Babali have been busy trying to endorse a cruelty free hair product for women who often certain preferences for hair products.

Apparently Hudson had been the goat for such products by Wildaid. Hudson has left an open mind to it and soon we may see the first eco-friendly hair care product in the market.

“We’re trying to come up with a way to make a product that everybody could get and afford - and actually make it a conscious product,” Hudson says. “We’d go to these labs and you start learning about regulations and how to make a product that’s sustainable in a market with people who want to buy things with longer shelf lives.”

The products will be paraben-free and packaged in containers made from 10 percent recycled plastic, and they’re striving for more. One thing they’re exploring is using the 10-percent-recycled plastic for a liner, to ensure sturdiness, and using a greater percentage of recycled material for the outer packaging.

(Source) Lubbock Online