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London awakes to Polar Bear on the Thames

by David Allen on Tuesday, January 27th, 2009

It sounds so amazing that it could have true, in fact an iceberg floating down the river Thames is not a normal occurrence, at least I have never seen it before. However, an iceberg with a stranded polar bear and its cub on, well it just has to be a great piece of PR.

 

 

Of course this is the launch of a new natural history TV channel called Eden and the iceberg apart from giving the channel some great publicity, is intended to make people aware of climate change. It took fifteen artists two months to construct.

 

Source [Ecorazzi]

 

 

 

 

 

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