The real issues for most products today is how to make it eco-friendly. Apparently this points more towards the direction of packaging where the materials used such as plastic will often draw the ire of most environmentalists today.

Magic Cube is an educational book meant to cover such topics as the alphabet and the manner to which it is packaged obviously shows an overuse of plastic. ZooBooKoo has made the needed revisions to this packaging and has slashed the amount of plastic by 70% and the cube itself has 30 percent less space cost on transporting and warehousing storage.

ZooBooKoo commercial director Karen Wattle said: “Our new packaging is a positive and timely step forward for us. In one fell swoop, we have achieved a great new look to out cube range that retailers love, reduced the plastic content of our packaging and reduced the volume of space required to stock the product.”

The Cube Magic range is described as book in a cube and covers educational topics such as the alphabet, times tables and the human body. The cubes, which have a recommended retail price of about £5.99, can be flipped and unfolded to reveal content.

(Source) Spring Fair