This may not be the conventional way of making a statement but the models did it; stripping down naked to make their cause known. Such a brainchild was the work of the action group, “More Than Pretty Knickers” to get people to wear eco-friendly underwear.

Undergarments are not spared from contributing towards the harmful effects to the environment. Materials used and the process of manufacturing them are certain to have questionable green awareness attached to them. And apparently, it took some models to make that point known.

The movie says pants leave a hug carbon footprint being freighted around the globe so shoppers should check the labels to see where their pants are from.

It also claims cotton farming is notorious for excessive use of poisonous pesticides and 20,000 people die every year from pesticide poisoning in developing countries.

Cotton is bleached and dyed at factories with chemicals that not only badly damage the environment if not disposed of responsibly but also cause chronic respiratory and cardiovascular problems, throat inflammation, chest pain and congestion in workers exposed to them.

Finally it can take up to 20,000 litres of fresh water to grow just one kilogram of cotton, depleting local supplies.

(Source) The Sun