NBC Universal announced today that it is becoming committed to green television production.

In the press release NBC announced

NBC U says that is will adopt a companywide program to reduce greenhouse gas (GHG) emissions and change the media and entertainment industry culture when it comes to “green issues.”
Initiatives will include working toward lowering GHG emissions by 3% by 1012. encouraging communities to “go green,” and educating staffers about the issue.
NBC U has also created an NBC Green Council to spearhead the initiatives, headed by Bravo President Lauren Zalaznick.
How does a TV production go green. NBC U says it will use hybrid production vehicles whenever it can, use nontoxic and low-emission paints and sealants, and purchase “carbon emission offsets.” In the case of the production of Universal Pictures “green” production of Evan Almighty, that was giving money to the Conservation Fund to plant 2,000 trees to “zero out” the carbon emissions from the production.

Additionally, Anne Thompson was named chief of environmental affairs correspondent, all DVD’s distributed by the home entertainment division will plug going green; a Live Earth concert will be roadblocked across NBC networks, Bravo’s broadband nets were to be roadblocked with “It’s Not Easy Being Green” content Thursday and NBC stations will start airing “going green” segments.

via nbc