In a change of marketing strategy, UK’s first eco-friendly milk will reportedly change its GreenBottle labeling made of unique concept using recycled office waste paper to create a durable outer container, with a removable inner bag full of milk, supplied by local dairy MaryBelle.
The label design was actually a brainchild by 13-year-olds Dania Brewer and Charlie Besant. These were plucked out by the inventors of GreenBottle and will hit the shelves at Asda in Lowestoft.
A new batch of GreenBottle will be available in Asda at Horn Hill from with Dania and Charlie’s label attached and it is hoped the milk will be rolled out across stores in East Anglia.
(Source) The Journal 24