Did you know you can buy your very own piece of NYC garbage? Yes, you can.
An artist by the name of Justin Gignac has literally bottled the concept up. He has successfully created a product that one can go to his website and purchase, but what is the product? It’s actual real deal garbage found on the streets of New York City. The idea came about when at school (in 2001) Justin was challenged on how package design is not really important or doesn’t matter, so Justin decided to prove this comment wrong and set out to create something that no one would buy, but if packaged right – they would.
And he did just that – by creating a smartly packaged “box full of rubbish” as the video above mentions. And selling more than 1,300 of them all over the world – since inception. Watch the video for the full interview and to see Justin live collecting NYC Garbage from the streets of NYC as “inventory” for his art product.
via Rocket Boom