Business is business and for the farmers located over at the hills of Guatamela, farmers are earning good for their families thanks to this tie-up with Frontier Natural Products Co-op. One farmer, Hilario Caal Chub is expected to benefit from it as well, being the newest Well Earth supplier.
Frontier has taken the concept of ethical sourcing a step further. Like Fair Trade, Frontier’s Well Earth program provides growers in developing countries with a fair price for their products and invests in community economic development projects. However, Well Earth covers a broader range of sustainability criteria and certifies growers in the U.S. and other developed countries as well as those in underdeveloped countries.