Seventh Generation Cleaner Products Rebound

by Brian Yalung on Sunday, November 2nd, 2008

Eco-friendly cleaning products are obviously getting bigger and for the initial vendors like Seventh Generation, being relegated to second-fiddle only means they have to devise a way to get back on the top. They have so far been overtaken by Clorox’s Green Works but with their new scheme, they are aiming once again for the top.

So before you count them out, take a second look. They are certainly going to be a better eco-friendly product the second time around.

Seventh Generation has taken a backseat to Clorox’s Green Works as the top seller of eco-friendly cleaning products. Fighting back, the 20-year-old category pioneer is revamping its look while readying a new ad campaign.

(Source) BrandWeek

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Tags: ad campaign, clorox, eco friendly cleaning products, friendly cleaning products, seventh generation

Categories: Eco Friendly, Green Living, Green News, Home and Garden, Socially Responsible.

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Drew

I know that Scrubbing Bubbles is a bit toxic. In fact, I can smell the toxins the few times I have used the spray. However, it seems no other product cleans the way SB does. I like to really clean the grout in my shower (including a toothbrush, yes) but have not found a comparable and eco-friendly product. Does anyone have any suggestions? I have been through (besides A LOT of money) the whole product line of Seventh Generation.