December 5, 2007
Socially Responsibility of Companies goes Beyond Labeling
One thing that leads consumers to patronize supposed green products are logos and labels that certify that they have passed the green standards. Ordinarily, they may seem as consistent to rely on. However, there are times where some people may be misled by what passing the green standards really mean.
All we know is that if there are seals or approvals coming from commissioned green organizations, then the product is green. But have you ever thought of looking at the fine print and the components of these products? Before you jump into any conclusions, try and check out the product to the letter. Do not be misled by faulty labeling and advertising and help companies to simply make a buck.
(Source) I think this is where a lot of green companies get it wrong. Our aim is to appeal to customers beyond the typical green consumer, because if you can do that then you have really made the breakthrough and can make a difference with green products. There is this common problem where green companies just target the green consumer.
Tags: consumers, Green Marketing, green_products, labels, logos, Promote green, seals, Socially Responsible
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