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Starbucks To Increase Fair Trade Coffee Purchases

by David Allen on Tuesday, November 18th, 2008

It was not that long ago when the world’s largest coffee store Starbucks were being attacked for the amount of water that they waste every year (Six million gallons per day) through their running water system. But now they are in the media for something completely different.

 

 

They will be doubling their supply of Fair Trade coffee, last year it was twenty million pounds, while next year it will be forty million pounds. This arrangement makes the coffee store the largest buyer of Fair Trade coffee in the world. The great thing about this coffee is that it does not work out much more expensive that regular coffee, which is good news for all.

 

Source [Sustainablog]

 

 

 

 

 

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  • Don't buy into it!!! This is yet another example of a corporate capitalist beast jumping on the fair trade band wagon. Even if they do double their fair trade offerings, we're looking at a very tiny fraction (somewhere between 2 and 5 %) of their overall sales. NOT FAIR TRADE in my opinion. Thinks about the nonesense they stirred up by trying to trademark ethiopian coffees a couple of years back. They are a truly dishonest company, and they are experienceing a massive downfall in overall sales. This is a huge part of why they are increasing their fair trade offerings.
  • espresso=love
    @The Best Cup of Coffee:
    I could not agree more. They only reason they even considered this in the first place is for publicity, and also just so they would look good, I'm sure. Some companies will do anything for more sales...especially with these economic times.
    I'm completely for fair trade, but not when there are other motives behind it.
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