Target has partnered up with EcoSet a sustainable company that diverts waste from commercial shoots.
When the retail giant shoots a commercial tons of waste (as much as 1,000 pounds) can accumulate and Target wants for it to be discarded responsibly. With EcoSet this is accomplished via a series of steps and several on-site contractors.
From start to finish the EcoSet crew is on hand to help. At its office in Los Angeles EcoSet has four full-time employees, and they hire contract workers for shoots. Target shoots typically take one or two days, and EcoSet works with everyone from the production crew to the creative department to the caterers to gain a sense of what can be repurposed and what can be diverted. Food is typically 50 percent of waste on a commercial shoot, so EcoSet’s compost bin is a one-stop shop for uneaten food and paper plates. Film props such as wood, paint, set walls and wardrobe are taken to the Target warehouse for future shoots.
via Star Tribune