Tesco to start price war and green is first victim
A price war has broken out in the UK today, with Tesco being the major player. This comes as the biggest supermarket chain starts a major new television campaign with an estimated cost of around £4 ($8) million.
The camping will show how Tesco have implemented a “Price Check” system where 10,000 products are compared with in price with the other large supermarket chains. This has come about because of the claims made by other stores that they are cheaper.
The management of Tesco admit that they have been looking at other matters such Green issues and quality control, so does this mean that Tesco will be concentrating on price and only price, leaving green and quality matters up to the other brands?
Consumers are different when dealing with different products and services. Green and Eco Friendly matters are a top priority when buying certain things, but when it comes to grocery shopping, that all goes out of the window and it is price that matters. Or does it?
Source [Business Times Online]
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