As far as conceptualizing is concerned, most toy companies today are trying to outdo one another by using trends on how to be the ideal product for consumers today. The buying behavior or most people today have been sparked by the growing clamor for a greener environment. Among them include the fact that eco-friendliness which is now the benchmark for consumer preference and safety for their kids today.

A lot of toys have been recalled and others finding their ways towards being dragged down due to their lack of confirmation with regards towards their role in leading a green life. With that in mind, you can be sure companies will not just accept the state of the economy but also what most consumers look for as far as priorities are concerned.

“Green is now a really good card for the toy industry and the youth markets to play because it’s going to help move to the next level and get the recalls out of the consumers’ forefront,” says Marshal Cohen, NPD Group retail analyst. “In the toy industry, eco is about safety. It’s about, you know, using certain types of product materials that are safer than other

(Source) CNBC.com