There are different types of green people
In research produced by the Climate Group, they state that there are different kinds of groups that make up the whole eco friendly movement, these are:
Campaigners (27%) – deeply committed, but pessimistic that we can solve the problem, needing to be convinced that solutions are authentic and effective
Optimists (17%) – also committed, but up-beat about solving the problem; motivation is more social.
Confused (19%) – open-minded and looking for clarity about the issue and what they should do
Followers (9%) – less sure on the issue, but ready to join in nonetheless
Unwilling (12%) – accepting of the issue, but not prepared to do anything themselves
Rejecters (16%) – confidently rejecting of the issue, feeling well informed
However despite all of the research while questioning the general public, around 69% could not name any companies that had actually made changes to become environmentally friendly.
Source [Hippy Shopper]
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