UK Advertising standards warning
The Advertising Standards Authority is warning consumers about the claims from some car manufacturers on green and eco friendly matters.
This comes in the wake of a recent case where manufacturers had been claiming that their vehicles are greener and have lower Co2 levels and emissions etc. Which had contravened the ASA advertising guidelines.
The ASA are to reinforce this with adverts of their own, which provide the consumer with more information and what to look for in advertising.
In future the ASA will need to see proof of the claims that vehicle man factures make, before any advert can be approved.
Source [Motor Trader]
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Tags: advertising_guidelines, advertising_standards_authority, Auto, car_manufacturers, co2_levels, Eco Friendly, eco_friendly, Fuel Efficient, Pollution, UK and Europe
