The best way to do business the eco-friendly way is to support it with accommodating explanations on how your products are green. For people like Peter Totfalusi, the owner of Perfectly Natural in Sudbury, orienting customers on the whole concept of his store and his products is an educational way to push for eco-friendly awareness that we only bear in mind.

These days, people want to know how eco-friendly consumer products are and what the difference may be. Totfalusi walks around his 600 foot-square store doing just that. On whether this is a marketing approach, the best thing of it all is that at least people now know how green the products they are buying are.

Totfalusi, owner of Perfectly Natural in Sudbury, moves around his 600-square-foot store like a museum docent, explaining the purpose behind each product, like candles made from soy instead of paraffin.

“Paraffin wax candles are made from petroleum, and soy candles are made from soy wax, a natural product made from soybeans,” said Totfalusi. He explains that paraffin candles release benzene, a carcinogen when burned, and fumes can contain methyl ethyl ketone (MEK) and naphthalene, chemicals found in paint and varnish removers. Most soy candles are made with natural oils and not synthetic scents that burn off into a room.

(Source) Boston.com