This is a design feature; yet the idea is that the packaging of a product, which happens to wine in this case, can be reduce right at the beginning of the process. This would mean low fuel, production, storage and transportation costs, plus it would mean that the packaging could be easily recycled.

Features of Tetra Pak:

Tetra is working with WWF’s Climate Savers Program to reduce total CO2 emissions during the production of cartons by 10 percent in absolute terms by 2010 vs 2005 levels.

Over 70 percent of the energy used by their suppliers to make paper comes from biomass.

If all of Canada’s annual 283 million litres of table wine were packed in cartons instead of bottles, the amount of greenhouse gases saved would equal taking 43,000 cars off the road.

The only problem with packaging of this nature would be the cost, naturally it will cost more and therefore the cost will be past onto the consumer, that’s you! Would you pay $1, $2 or even $3 per bottle to be eco friendly?

Source [Eco Logic Living]

http://ecologicliving.com/BlogRead.aspx?id=47