It was a year ago today, that Starbucks went naked, and created MyStarBucksIdea, a site where customers could go and tell SB how to improve. Uncensored and completely open to all suggestions, this site rocks. Are you willing to get naked, too?

Starbucks Did It, And You Can Too

The site has already propelled two major ideas to come to life, FREE Wi-Fi and FREE Coffee for Frequent Buyers, which are both set to take place in Spring 2008. I personally feel this idea is brilliant, and am really surprised more companies aren’t doing it. The feedback provided would be invaluable to you and the future growth of your enterprise.

How StarBucks Does It

The site created by Starbucks allows for registered users to voice their opinion, while others get to vote on said ideas. So the most popular ideas are the ones SB concentrates on. According to Lorna Li, who writes on green marketing, not surprisingly so, many of the ideas and issues that customers are adding to the SB site are green related.

How could your green business do something like this? What do you think your customers have to tell you?

Are you willing to get naked (as in, be completely vulnerable) and offer up an open forum where your customers could speak freely to you and voice ideas. Like Starbucks.