Virtual worlds are normally meant to entertain and teach. But to capture the attention and build on your community, you have to come up with a concept that can really mean something. Apparently, the entry of Hip Venture Co. to the virtual world of kids and teens can do more than provide a place for establishing virtual communities. It also aims to educate girls on how to be “Peachy” and connect everyday activities with environmental responsibilities that obviously need a lot of consideration these days.

“We felt that there was a need for content that kids would like and parents would approve of,” Fuentes said. “It’s as if somewhere along the line, someone decided that being hip meant that girls had to dress or act inappropriately, or had to fit into a specific mold and that their only interests are picking hair colors or shopping for clothes. They are far more than that and are looking for content that gets them; a higher level of engagement. These are kids that want to save the world, be in a band and start a blog all in one day.” Fuentes said that though the world was designed from a Latina-centric perspective, HipChicas.com would likely have multi-ethnic appeal, much like Nickelodeon’s Dora the Explorer property. “The girls that were five when they first started watching Dora the Explorer in 2000 are thirteen now,” Fuentes said. “And they’ve already had an unprecedented amount of exposure to Latin-themed content.”

(Source) Online Media Daily