July 22, 2007
Jones New York Goes Green
Jones New York, a high fashion apparel company based in, obviously, New York, has announced plans to launch an eco-friendly line of clothing.
“With Jones at 35, it’s always important to continue to evolve the brand,” said Lynne Cote, chief executive officer of wholesale for sportswear, suits and dresses at Jones Apparel Group Inc. “It’s a more relaxed way of dressing, different from the more tailored clothing Jones is known for.”The line will have three sub lines: a 100% organic cotton line called “Pure”; a line that will use both organic and non-organic fabrics called “Smart”; and a non-organic but still eco-friendly line called “Simple.”
“It really is about fashion first,” Cote said.
I’m going to take the quote the positive way — as in you can be green and be fashionable — as opposed to thinking they are going to put fashion ahead of environmental issues.
If you want to know more, check out the full article here.
Tags: apparel_company, chief_executive_officer, Clothing, eco_friendly, environmental_issues, Fashion-and-Beauty, fashionable, fashion_apparel, Green News, high_fashion, jones_apparel_group, jones_apparel_group_inc, jones_new_york, launch, organic_fabrics
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