The brand is familiar but the new line is not. But regardless, give it some time and people are expected to go gaga over this new vegan collection called the Pink Body.

The sexy lingerie company is introducing the new line as the product outcome of a tour around the country “speaking to hundreds of girls to figure out what was most important in their lifestyles.” Apparently, organic, vegan, and eco-friendly were high on the list.

“INTRODUCING PINK BODY, a unique line of skin-loving and earth-friendly products created specifically for the pink girl. She spoke. We listened. The result? A more personalized approach to everyday body care using organic and vegan ingredients, powerful natural formulas and eco-friendly packaging. With three dermatologist-tested, solution-specific collections, each designed to pamper pink girls from tip to toe: nourishing for dry skin, energizing for dull, sluggish skin and soothing for extra-sensitive skin. Plus, four additional essentials that everyone can use and love. It’s all about finding ways to look good, feel good and do a little good, too.”

(Source) Ecorazzi