Wild Wild-Wool Fashion from New Zealand
There is a new kind of wool being buzzed around and it comes from non-native furry animals roaming around New Zealand. Called the Paihamu, this silky-soft and warm fiber is spun with locally raised merino wool to make a washable, no pill cashmere-like fabric that is softer, warmer and lighter than plain wool.
Paihamu was first brought to New Zealand from Australia to establish a fur trade in the 1800s, but its population spiraled out of control to an estimated 70 million, outnumbering New Zealanders 17 to 1. Paihamu occupy over 99% of the country and nightly consume 20,000 tons of vegetation.
The interesting part of this retail journey is to learn that all the eco-friendly reasons aside, people buy it because it is gorgeous, soft, affordable and truly keeps one warm. Most people do not buy fashion for purely ecological reasons, they buy because it is a good value, practical and looks great on them. The eco is the icing.” Wild-Wool accessories sell for $22-$225.
(Source) MSNBC
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