It is a magazine and an activity book rolled into one. Building a child’s intellect and craving for some form of activity has long been a problem for parents. They would normally give them a coloring book or any educational toy to satisfy that urge. But with the Okido magazine, not only does it come in different editions, it is a better way to aid children with their use of recycled paper to which kids can do as they wish such as write or color it.

We don’t normally expect our kids to treat these activities seriously. They are in a learning and fascination stage. So rather than waste paper, Okido magazine offers all of these in one binded publication.

‘Why should young children have to conform to being either fairies or builders?’ asks Sophie Dauvois, 46, co-founder of Okido with Rachel Ortas, 48. ‘And we didn’t want to treat them like little consumers.’ Most importantly, they’ve also targeted the parents. ‘We want them to have a good time together, looking at the magazine, so it was very much about trying to find a style that would please both generations.’

(Source) Telegraph