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Mister Donut Branches out with Eco-Friendly Expansion

by Brian Yalung on Wednesday, December 17th, 2008

Business are faltering but the franchises still show some potential. Pair that with optimistic entrepreneurs and you can expect some expansion from wherever parts of the metropolis they may want to put them up.

Mister Donut is a small donut chain that is a rival of well known donut retailers like Dunkin Donuts and Krispy Kreme. While they are clearly ranking third in preference in the Philippines, a new expansion program that includes opening new stores using eco-friendly materials is their bet towards improving that market niche and hopefully raise the awareness of green living conditions locally.

The company seeks to green half of its own outlets in five years. With those initiatives, don’t be surprised if they get noticed fast unless their competitors start doing their own green initiatives as well.

(Source) Business World Online

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