Move over tetra pack packaging, the modern way of product packaging has arrived. Not only is it another way to enhance brand design, it has taken the whole concept of eco-friendly packaging to another level and providing a new solution towards battling the plastic bottle bug that has most people in arms as far as waste management is concerned.
The 360 is a paper bottle, molded from 100% recyclable, food-safe paper, and its simplicity makes even the venerable cardboard Tetra Pak drinks carton look outdated. These things are almost “printed-out,” they stack, are re-sealable, and look fab. These ought to be real, and when they are I hope they get the texture of the “lip” right: you don’t want fuzzy cardboardiness there.