Eco-Marketing Key at Cannes Advertising Festival
At the Cannes Lions International Advertising Festival, the world’s largest advertising convention, green is the buzzword of the week.
Al Gore gave a speech to the attendees late last week, but his plea wasn’t the only green event on the agenda.
AZ Central writes
Also here, the nonprofit ACT Responsible group of ad and media pros sponsored an exhibition of socially responsible ads with a large section for green ads.
On a lighter note, Alice Audouin, Sustainable Development Director at Havas Media, France, will lead a group of ad industry women in swimsuits on a cleanup of litter on the Cannes beach on Saturday. She says they aim to show that social responsibility can be fun and even “sexy.”
Companies in attendance are looking to go green in a variety of ways. Some are introducing green products, others are buying carbon credits in an attempt to go carbon neutral. Whatever the path, it’s great to see advertisers taking initiative to become more environmentally friendly!
via az central
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