Nintendo has long been a known brand in the world of technology and gaming but as far as eco-friendliness is concerned, their lack of cooperation with Greenpeace has put them in dire straits. Though there was no sufficient data to prove why they were categorized as such, Greenpeace simply left them ungraded due to their stand of not taking part in the survey being conducted on current firms in the world today.

Apparently Nintendo is among the many companies being audited for eco-friendly standards today and choosing to snob this worthy cause may eventually backfire on them. The need to grade green compliance has evidently risen to date and for a big brand name as Nintendo, it should rethink its strategy if it doesn’t want to gain any negative compliance marks from hereon.

Eighteen electronics firms were ranked by the charity ‘Greenpeace Guide to Greener Electronics’ through its quarterly survey, on the basis of how eco-friendly their production processes and products were.

The charity introduced new, stricter guidelines for evaluating companies in its latest survey, and most firms saw their ranking plummet consequently.

As to why Nintendo scored low, the firm said that it had not provided data for the survey.

“Greenpeace chose to conduct a survey and produce a report, which graded companies upon the voluntary submission of information,” the BBC quoted the firm as saying in a statement.

“Nintendo decided not to take part in the survey and were therefore ‘ungraded’ in the resulting report,” said the firm.

Greenpeace, however, claimed that Nintendo had been graded.

(Source) Fresh News